$450 million joint investment by EQT, Blackstone broadens investor base

EQT announced that the EQT Mid Market Europe fund brings in Swedish blue chip pension funds Alecta and AMF and fund management company TIN through a minority sale in Epidemic Sound, the market leading platform for restriction-free music. 

Today’s announcement comes just two weeks after the news that EQT Growth and Blackstone Growth jointly have invested USD 450 million in the Company. The welcoming of AMF, Alecta and TIN now concludes Epidemic Sound’s total funding round of approximately USD 540 million at a USD 1.4 billion valuation.

Epidemic Sound’s mission to soundtrack the internet by providing content creators and online storytellers with restriction-free music is not something that happens overnight, but the Company is taking incremental steps in that direction. Today, Epidemic’s music is played for over one billion hours on average per month on YouTube alone – a 400 percent increase since July 2019. AMF, Alecta and TIN all share Epidemic’s long-term mindset and bringing them in as partners broadens the investor base and adds additional resources to support continuous growth.

After having acquired a 40 percent stake in Epidemic Sound in 2017, EQT Private Equity has over the past years invested heavily in growing the Company’s online reach and distribution capabilities. EQT has also supported the transition of Epidemic’s physical sales operations to a digital and highly scalable sales channels offering. Furthermore, over the past few years, the Company’s organizational backbone has been significantly improved while revenues have increased by more than five times.

Following today’s announcement, EQT Private Equity and a group of minority shareholders are partially selling stakes, but EQT remains as the largest owner in Epidemic Sound as a testimony to its belief for long-term value creation and strong growth potential.

Victor Englesson, Partner and Investment Advisor at EQT Partners, commented, “Epidemic Sound is a Swedish success story and the company is the most recent unicorn coming out of our country. CEO Oscar Höglund and his team have built Epidemic by combining two of Sweden’s most well known export commodities – music and technology, and EQT is proud to continue supporting their global growth journey. We are also excited to welcome blue-chip investors AMF, Alecta and TIN as new partners. In their capacity as managers of Swedish pension capital, they all share our mindset of long-term and responsible ownership.”

Oscar Höglund, Co-founder and CEO of Epidemic Sound, commented, “I’m delighted to welcome our new investors on board to help us accelerate our mission to soundtrack this generation’s greatest achievement: the internet. Together with our investors and our creative communities, we’re excited to continue supercharging two things that have become synonymous with Sweden: music and technology.”

The transaction closed on 22 March 2021.