Bain Capital’s technology-focused strategy has invested $200m in Mixpanel Inc., valuing the provider of product analytics systems at $1.05bn.
San Francisco-based Mixpanel’s products are used to evaluate how consumers interact with client apps and websites. Mixpanel’s customers include ride-sharing company Uber Technologies Inc., travel-site operator Expedia Group Inc. and internet job-search platform Indeed Inc., according to a news release.
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Bain Capital aims to help growing technology companies reach their full potential. This strategy focuses on companies in large, growing end markets with innovative or disruptive technology where transformational growth can be supported.
Source: Wall Street
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