Thoma Bravo invests into UserZoom at $800m valuation

Thoma Bravo has invested into digital user experience company UserZoom at a valuation of $800m.

UserZoom offers participant recruitment engines and other professional services that provide in-depth quantitative and qualitative insights for testing, measuring and improving digital product experiences. It can combine user and customer attitudes and behaviour into a single score on a 100-point scale for easier application.

UserZoom has over 1,000 clients globally, including nearly half of the Fortune 100 companies. It has attained 12 consecutive quarters of record revenue.

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Thoma Bravo said the investment will support the company to further develop its innovative product offerings increase customer base and expand its geographic footprint.

AJ Rohde, Senior Partner at Thoma Bravo, said, “We’ve had the pleasure of building a relationship with UserZoom and its management team for many years.

“We’ve seen Alfonso and his team pioneer the user experience insights category and build the foundation for what we believe will become one of the most important digital experience research and testing companies in the world. We are excited to support them in accelerating that vision and help them scale.”

David Tse, vice president at Thoma Bravo, added, “Businesses are operating in a world where high-quality digital experiences are imperative to attract and retain customers.

“UserZoom’s team has enabled companies around the world to harness, measure and leverage digital experience insights to continually provide market-leading products, and we look forward to helping them achieve even greater success.”

Software-focused private equity heavyweight Thoma Bravo had picked up a commitment from the Texas County & District Retirement System last month as it looks to raise a successor for its $17.8bn Fund XIV vehicle.

The LP has agreed to commit up to $150m to Fund XV, and an identical amount to the firm’s fourth Discover Fund, which focuses on smaller investments than its main vehicle.

Thoma Bravo raised $3.9bn for its third Discover Fund in late 2020, at the same time as closing Fund XIV.

Source: Alt Assets

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