Monarch Collective, a private equity firm dedicated to women’s sports, raised over $200m, doubling its initial target of $100m.
Founded by Kara Nortman and Jasmine Robinson, Monarch is redefining investment in women’s sports by providing both capital and strategic advisory support to teams and leagues.
The firm’s first investment was a minority stake in the NWSL’s Boston expansion team, set to debut in 2026. Monarch played a critical role in the team’s creation, with managing partner Kara Nortman initiating the concept. Since joining the ownership group, Monarch has provided invaluable resources, including expertise in hiring, facilities development, and market research.
Jennifer Epstein, control owner of BOS Nation FC, praised Monarch’s contributions. “They’ve been an incredible resource, offering counsel and insights that go beyond traditional private equity support,” she said.
Monarch has also invested in Angel City FC and San Diego Wave FC, bringing its total NWSL investments to three. With an additional $50m raised recently, Monarch now aims to diversify its portfolio, exploring opportunities in the WNBA, European soccer, and other women’s sports leagues.
This milestone reflects the growing commercial potential of women’s sports and Monarch’s leadership in unlocking value within this rapidly expanding sector.
Source: Sports Business Journal
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