Mayfair Equity Partners closes £500m Fund III, expanding investment portfolio

The fund secured backing from both existing and new institutional investors, with 60% of commitments coming from North America and the remainder from EMEA.

This successful fundraising allows Mayfair to continue supporting innovative businesses and facilitating their international expansion. Since its first investment in 2015, the firm has made 27 investments, including OVO Energy, LoopMe, and TrustedHousesitters. Recent months have been particularly active, with Mayfair completing multiple new investments and executing a successful exit.

The firm has also strengthened its team, which now includes over 30 professionals, including eight business process improvement specialists in the UK and US. These specialists work closely with management teams to mitigate risks and accelerate growth. Additionally, Mayfair has invested in its proprietary AI-powered deal discovery platform, ListAlpha, which was recently spun out as an independent entity, with Mayfair remaining its anchor client and majority shareholder.

Managing Partner Daniel Sasaki highlighted the firm’s decade-long track record, stating: “Over the past ten years, Mayfair has partnered with outstanding teams to build exceptional businesses. We’re pleased that Fund III has closed with the highest number of institutional investors in our history. The strong support from both returning and new investors reflects confidence in our approach. With three investments from Fund III completed in the last six months and a successful exit of Tangle Teezer in December 2024, we look forward to backing more innovative companies, driving their growth, and delivering value for our investors.”

Mayfair continues to focus on scaling digital and technology-driven businesses through its active partnership approach, working alongside founders and management teams to drive growth and international expansion.

Source: Mayfair Equity Partners

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