WestBridge has invested in global creative agency Koto, marking the fourth transaction from its WestBridge III fund and accelerating the firm’s deployment of capital across platform investments.

Founded in 2015, Koto delivers brand strategy, identity, and digital services for some of the world’s most influential companies in technology, financial services, healthcare, gaming, and sports. Headquartered in London, Koto also operates studios in New York, Los Angeles, Berlin, and Sydney.

The investment will support Koto’s continued organic growth across the US, Europe, and Asia-Pacific, alongside a targeted buy-and-build strategy to expand service capabilities and geographic presence.

Koto’s founding team—CEO James Greenfield, COO Caroline Matthews, and CCO Jowey Roden—will remain in leadership roles and retain a significant shareholding in the business.

“We’re thrilled to be partnering with such a talented team,” said Ed Minton, Director at WestBridge. “Koto has carved out a strong position as a leading independent agency delivering high-quality creative work for Fortune 500 companies and scale-ups.”

Rory Whitrow, Investment Manager at WestBridge, noted the firm’s enthusiasm for helping Koto execute its growth ambitions, leveraging WestBridge’s value creation framework and M&A expertise.

Guy Davies, Managing Partner, added: “This marks the fourth platform investment from WestBridge III and takes us past one-third of the fund deployed within just 20 months.”

The deal reinforces WestBridge’s commitment to backing high-growth businesses with strong leadership and global potential, positioning Koto for its next stage of scale and strategic expansion.

Source: Insider Media