True Religion, the US-based premium denim and lifestyle brand, has welcomed Borletti Group as a new minority shareholder, joining majority investor ACON Investments and a consortium of co-investors including Azimut and the founders of Moose Knuckles.

The deal marks a new phase of growth for True Religion, with the investor group aiming to accelerate the brand’s international expansion through a focused strategy on digital transformation and omnichannel retail.

Founded in Los Angeles in 2002, True Religion built its reputation on distinctive stitching and high-end denim craftsmanship. It has since diversified its product offering across menswear, womenswear, and childrenswear, with strong retail and e-commerce presence globally.

Borletti Group, led by Maurizio Borletti and Paolo De Spirt, brings deep experience in fashion and lifestyle investing, with prior stakes in department stores Rinascente and Printemps. The firm’s involvement reflects growing private equity interest in resilient mid-market fashion brands with global scalability and consumer recognition.

Source: Fashion Network