Private equity firm Aurelius is set to provide a new debt financing package to Bodycare, the UK-based health and beauty retailer, as the business looks to reposition itself after pandemic-era losses.

The deal, expected to be announced imminently, follows Bodycare’s acquisition by Baaj Capital in 2021 and is being advised by Interpath Advisory. While the size of the funding has not been disclosed, the move underscores Aurelius’s continued interest in backing legacy retail brands with strong consumer recognition and turnaround potential.

Founded on a Lancashire market stall in 1970, Bodycare has grown to a 130-store national footprint, retailing a wide range of branded products from L’Oréal, Nivea, and Elizabeth Arden. The company was profitable before the COVID-19 pandemic but has since struggled, receiving financial support through a Treasury-backed pandemic loan.

Tony Brown, the former executive of BHS and Beales, currently oversees the company’s operations.

This latest transaction highlights Aurelius’s strategy of deploying capital into retail assets requiring operational and strategic support, especially in cases where brand equity remains strong despite financial strain.

Neither Aurelius nor Bodycare commented on the reported deal.

Source: Sky News

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