H.I.G. Capital has finalised its acquisition of Kantar Media from the Kantar Group, marking a significant move in the media analytics space as the global investment firm supports the carve-out of one of the sector’s key data and measurement providers.

Kantar Media, headquartered in London and operating in over 60 countries, is a global leader in audience measurement, cross-media analytics, and media validation tools. Its platforms deliver critical insights into media consumption, advertising performance, and audience behaviour, serving brands, agencies, and media owners worldwide.

“With the transaction now complete, we are delighted to officially be part of the H.I.G. family,” said Patrick Béhar, CEO of Kantar Media. “This milestone marks the beginning of an exciting new chapter, one where we will sharpen our strategic focus, reinforce our position as a fiercely independent authority in media measurement, and accelerate innovation on behalf of our clients, partners, and teams around the world.”

H.I.G. Capital, which manages $70bn in assets, sees strong potential in Kantar Media’s scalable data-driven model. “Kantar Media has long been recognised as a foundational player in the global media ecosystem,” said Nishant Nayyar, Managing Director at H.I.G. “With an evolving suite of data solutions and proprietary measurement capabilities, we believe the company is well-positioned under Patrick’s leadership to thrive as an independent organisation.”

Markus Noe-Nordberg, Managing Director and Head of H.I.G. Europe Middle Market Private Equity, added, “H.I.G.’s experience scaling businesses and executing corporate carve-outs positions us well to support Kantar Media’s transition as an independent company.”

H.I.G. was advised by Morgan Stanley & Co. International, ING, and Simpson Thacher & Bartlett LLP. Financial terms of the transaction were not disclosed.

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