Apollo Global Management is preparing to launch a $5bn sports investment vehicle as it accelerates its push into the fast-growing sports finance sector, according to the Financial Times.

The New York-based firm, which manages more than $800bn in assets, will make its first permanent capital allocation to sports and hire a team to oversee the initiative. The strategy will combine lending to sports clubs and leagues with equity stakes in teams.

The move comes amid rising private equity interest in sport, an area where mainstream lenders have been reluctant to provide capital. Private funds, by contrast, can deploy money quickly and generate attractive yields.

Apollo has already been active in the sector. It provided an £80m loan to Premier League side Nottingham Forest, secured against its stadium, and a £40m loan to football agent Kia Joorabchian’s Sports Invest Holdings, charging 10.25% interest. The firm has also been in talks with Atlético Madrid about taking a stake and previously agreed a $1.25bn deal with Mexico’s football league, though the latter was later abandoned.

The new vehicle positions Apollo alongside peers such as CVC and Ares Management, both of which have built significant sports portfolios. CVC has invested in La Liga, the Six Nations, and Indian Premier League franchises, while Ares has financed John Textor’s Eagle Football group and Chelsea FC.

Apollo’s initiative highlights the growing role of private capital in reshaping global sports ownership and financing structures.

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