Eldridge and Arctos teamed up to manage a new fund giving individual investors access to sports and media assets traditionally reserved for major institutions, marking the latest push by private equity firms to tap retail demand for alternative investments, according to Bloomberg sources.

The fund will target holdings across five major North American sports leagues, including the NFL and NBA, alongside investments in film and TV companies, music catalogues, and live event properties. CAIS Advisors will launch the vehicle with a minimum investment as low as $25,000. Investors may redeem up to 5% of net asset value twice a year, subject to approval. The management fee is set at 0.95%.

According to the firms, the initial portfolio will include exposure to more than 30 sports franchises, media assets, and live entertainment businesses. Neil Blundell, chief investment officer at CAIS Advisors, said the structure will give retail investors access to a diversified slice of the fast-growing sports economy.

Eldridge, founded by Todd Boehly, has a long-standing presence in global sport with stakes in the Los Angeles Dodgers and Lakers, and previously led the acquisition of Chelsea FC in 2022. Arctos is one of the most active sports investors globally, with holdings across multiple teams and leagues.

Alternative asset managers have been accelerating activity in the sector. Apollo and Ares have added sports and media platforms for individual investors, with Ares buying stakes in the NFL’s Miami Dolphins and Inter Miami CF, and extending credit to Eagle Football Holdings.

CAIS estimates the global sports market at more than $500bn. The Ross-Arctos Sports Franchise Index, referenced in the Bloomberg report, shows North American sports franchise investments returning around 13% annually over the past two decades.

The launch underscores private equity’s growing focus on sports as a scalable, high-yield asset class now being opened to a broader pool of investors.

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