Carlyle, Goldman Sachs, and StepStone have partnered with Willow Wealth to give accredited investors direct access to private market funds with minimums starting at $10,000.

Willow users will be able to invest in three evergreen funds with $11.7bn in combined assets: Carlyle Tactical Private Credit Fund, Goldman Sachs Real Estate Diversified Income Fund, and StepStone Private Markets. Mitchell Caplan, Willow’s CEO, said this is the first time funds across private credit, real estate, and private equity are being launched simultaneously at such an accessible price point.

The initiative reflects a wider push by the $1.7tn private credit industry to attract individual investors after years of focusing on institutions. Outside Willow’s platform, minimum investments for these strategies are far higher. Bloomberg data shows StepStone’s fund requires $1m, while Carlyle’s credit vehicle has a $250,000 minimum.

Willow previously offered access only through a managed portfolio, but the new structure allows investors to commit to a single fund for the first time. The vehicles are evergreen, allowing them to reinvest proceeds, issue new loans, and raise capital without a fixed end date. Periodic liquidity will be available.

Other platforms, such as Titan Financial, are also pushing into low-minimum private credit access, underscoring growing competition for retail capital. Evergreen private market funds now control more than $180bn in assets, according to Morningstar.

Caplan said many wealthier individuals want alternatives exposure without committing hundreds of thousands to a single fund, adding that high concentration risk has been a longstanding barrier to entry for retail allocators.

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