Birkenstock has set out plans to deliver double-digit growth in revenue and earnings per share through 2028, as the German footwear group outlines its first strategic update since its 2023 IPO, according to a report by Bloomberg.

The company said it aims to generate €1bn, or about $1.2bn, in incremental revenue over the next three fiscal years, driven by annual growth of up to 15% on a constant-currency basis. Asia-Pacific is expected to double in size, while the Americas and EMEA regions are forecast to grow at double-digit rates.

Birkenstock said revenue in the current fiscal year could reach €2.35bn. The updated targets exceed the €3.05bn average analyst estimate for 2028, according to data compiled by Bloomberg.

Chief executive officer Oliver Reichert has emphasised disciplined growth, maintaining demand above production capacity to support pricing and avoid discounting. The group’s vertically integrated manufacturing base in Germany gives it greater control than most footwear peers.

Private equity firm L Catterton remains the majority shareholder, holding more than half of outstanding shares. Birkenstock also plans to repurchase $200m of stock during fiscal 2026, subject to market conditions.

The strategy update comes as the shares have traded below their IPO price, despite strong profitability and growth.

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