Advance Capital Partners has agreed to acquire a 60% stake in Mass, a leading footwear and fashion accessories retailer headquartered in Slovenia.

The deal, which is expected to close in autumn 2025 pending regulatory approvals, marks one of the largest transactions in the specialised retail sector across the Adriatic region.

Mass currently operates 75 Mass and Skechers stores across Slovenia, Croatia, and Austria, alongside a growing e-commerce platform. The group generated around €110m in revenue in 2025 and is targeting annual sales of €300m within the next five years.

Advance Capital Partners plans to open around 100 new stores and support Mass’s continued expansion into new Central and Eastern European markets, including the Czech Republic, Bulgaria, and Romania. The firm’s strategy focuses on transforming Mass into a leading omnichannel retailer in the region.

“Our plans for Mass are very ambitious. Over the next five years, we aim to open approximately 100 new stores and triple annual revenue to around €110m,” said Aleš Škerlak, President of the Management Board at Advance Capital Partners. “On the one hand, we want Mass to expand across its three existing markets; on the other hand, enter new countries and, by upgrading its business model, become the leading omnichannel footwear and fashion accessories retailer in Central and Eastern Europe (CEE).”

Mass was founded in 1990 and has developed a strong regional presence over three decades. Its CEO and founder, Sašo Apostolovski, will retain a 40% equity stake alongside other current partners and continue to play an active leadership role.

The acquisition will be made through Advance Capital Partners’ ACP SIS fund, the largest private equity fund in the Adriatic region, with €198m raised to date. The fund targets sectors including specialised retail and e-commerce, energy, IT, logistics, and healthcare.

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