NIQ Global, the consumer intelligence business backed by Advent International and KKR, is seeking a valuation of up to $7.26bn in its upcoming IPO on the New York Stock Exchange.

The company plans to raise as much as $1.2bn by offering 50 million shares priced between $20 and $24 each. NIQ’s listing is one of several private equity-backed IPOs returning to US markets, amid a rebound in equities and improving sentiment.

NIQ, which operates in 90 countries and serves around 23,000 customers including Coca-Cola, Walmart, and Sony, was carved out of Nielsen Holdings in 2021 in a $2.7bn deal. Its data and analytics help global brands track consumer behaviour and optimise retail strategies.

The company will trade under the ticker symbol “NIQ”. More than 20 banks are involved in the offering, with J.P. Morgan, BofA Securities, and UBS leading the syndicate.

The IPO coincides with a broader pickup in listing activity following a slower second quarter. According to market analysts, stronger Q2 IPO performance and rising indexes have created a more favourable environment for issuers.

NIQ competes with Circana, Kantar, and YouGov in the consumer data space.

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