Advent has agreed to sell OLAPLEX to Henkel in a transaction valued at $1.4bn, as the private equity firm exits the premium hair care brand amid continued consolidation in the beauty sector.

The deal, which has been approved by OLAPLEX’s board, will see Henkel acquire 100% of the company, marking a strategic expansion of its Consumer Brands division.

OLAPLEX generated approximately €370m ($400m) in sales in 2025, supported by a strong presence across professional salons, specialty retail, and e-commerce channels.

“The planned acquisition of OLAPLEX is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities,” said Henkel CEO Carsten Knobel.

Advent, OLAPLEX’s controlling shareholder, has agreed to support the transaction, enabling a full exit from the business.

The acquisition is expected to enhance Henkel’s premium hair care offering, with OLAPLEX’s science-led positioning and global footprint complementing its existing portfolio.

Henkel highlighted opportunities to accelerate innovation and product development, leveraging OLAPLEX’s technology platform and brand strength.

The transaction reflects ongoing private equity activity in the beauty sector, where firms continue to build and exit scaled consumer brands amid strong strategic buyer demand.

The deal remains subject to customary regulatory approvals.

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