Advent has agreed to acquire a majority stake in Salt & Stone, as the private equity firm expands its exposure to high-growth premium beauty and wellness brands.

The Los Angeles-based body care company generates more than $165m in revenue and has delivered double-digit growth across all channels in 2025, positioning it as one of the fastest-growing brands in the segment.

The investment will support Salt & Stone’s next phase of international expansion, with a focus on strengthening its presence across direct-to-consumer and premium retail channels globally.

Salt & Stone has built a strong consumer following through its distinctive positioning, with products distributed across major platforms including Sephora and Amazon, as well as a growing direct-to-consumer business.

“We are thrilled for the opportunity to partner with Salt & Stone, a truly exceptional brand that stands apart in the premium body care and wellness space for its ability to blend experience, performance, and a compelling brand aesthetic,” said David Paresky, Director at Advent.

Founder and CEO Nima Jalali will remain involved in the business and retain an equity stake, alongside the existing leadership team, ensuring continuity as the company scales.

The transaction also marks the exit of minority investor Humble Growth, following its earlier investment in the company.

The deal highlights continued private equity interest in consumer and beauty assets, particularly brands with strong direct-to-consumer capabilities and global expansion potential.

The transaction is expected to close in April, subject to customary regulatory approvals.

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