Triton has finalised its acquisition of Apollo has acquired a 30% stake in Spanish e-commerce leader TradeInn through its Hybrid Value funds, succeeding Suma Capital as a key shareholder.  

The deal positions Apollo to support the company’s ambition of becoming Europe’s leading online specialist in sporting goods.

Headquartered in Girona, TradeInn operates one of Europe’s largest digital platforms for sports and high-performance gear. The company offers more than 3.5 million products from over 12,500 brands across 18 sporting disciplines, delivering to customers in more than 190 countries.

The transaction marks the end of a successful 10-year partnership between Suma Capital and TradeInn. Since joining the cap table in 2015, Suma supported a transformative period of growth, during which TradeInn’s revenues increased more than tenfold. The company expanded its portfolio of sports and lifestyle products and added over 30,000 square metres of warehousing capacity.

In 2024, TradeInn reported €554m in revenue, with 85% of sales coming from outside Spain, underscoring its global reach and cross-border capabilities. CEO and founder David Martin will retain his stake and continue to lead the company’s strategic development.

With Apollo now backing the company, TradeInn is set to accelerate its international expansion and further strengthen its position in the online sports retail sector.

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