Private equity firms including Apollo, CVC, Ares, and Sixth Street are being sounded out for a potential minority investment in Serie A’s international media rights business, Reuters reported, citing sources familiar with the matter.

The process is being advised by JP Morgan, with a formal auction expected to launch later this month. The proposed transaction would involve a multi-year partnership, offering investors a share of future revenues in exchange for upfront capital.

Serie A’s overseas media unit generates approximately $293m in annual revenues, significantly below rival leagues such as the Premier League and LaLiga.

For investors, the deal offers exposure to long-term media rights monetisation strategies, including sponsorship agreements and international events such as overseas Super Cup matches.

The move also reflects a renewed attempt by Serie A to bring in external capital. Previous efforts to sell a stake in its domestic media rights business collapsed after failing to secure sufficient support from clubs.

The league is now focusing on its international operations, where private equity investment models have already been deployed successfully across other European football competitions.

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