Bain Capital is considering a sale or IPO of its portfolio company Dessert Holdings in a process that could value the business at more than $3bn, according to a report by Reuters.

The firm has appointed Goldman Sachs and Bank of America to run a dual-track process. Deliberations are ongoing and may not result in a transaction.

Dessert Holdings generates over $200m in annual EBITDA and approximately $1bn in revenue. The company supplies cakes, pies, cookies, and other desserts to grocery retailers, restaurants, and foodservice customers across North America.

Bain acquired the business in 2021 from Gryphon Investors, which launched the platform in 2016. At the time of Bain’s acquisition, the company operated three brands. It has since expanded to seven brands, including Steven Charles, The Original Cakerie, Lawler’s Desserts, Atlanta Cheesecake Company, Dianne’s Fine Desserts, Kenny’s Great Pies, and Willamette Valley Pie Company.

The potential exit comes as sponsor-backed consumer companies increasingly test public markets after a period of subdued IPO activity. Other private equity firms are also preparing listings for portfolio companies in the consumer and retail sectors.

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