Bain Capital has finalised plans to acquire FineToday Holdings in a transaction valued at about 200bn yen, or $1.29bn.

The Japanese personal-care group, best known for its Tsubaki shampoo brand, is being sold by CVC Capital Partners, which plans to exit its entire shareholding, according to a report by Nikkei.

FineToday operates in hair care, skin care, and personal care, and was previously carved out of Shiseido before coming under private equity ownership. The transaction underlines continued sponsor appetite for established Japanese consumer brands with strong domestic market positions.

Neither Bain Capital nor CVC commented on the transaction.

The deal adds to Bain Capital’s growing exposure to Japan, where global buyout firms have been increasingly active amid corporate carve-outs and succession-driven sales.

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