Bansk Group has agreed to acquire a majority stake in BYOMA, one of the fastest-growing skincare brands in the market, from Yellow Wood Partners. Financial terms of the transaction were not disclosed.

Founded in 2022 by Marc Elrick, BYOMA has quickly scaled into a top-five skincare brand at major retailers with its science-backed, affordable products focused on strengthening the skin barrier. The brand combines clinically tested formulations with consumer education and accessibility.

Following the transaction, BYOMA will continue under Elrick’s leadership alongside the existing management team.

“BYOMA is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community,” said Chris Kelly, Senior Partner at Bansk. “We’re excited to partner with Marc and the team to accelerate BYOMA’s mission and bring its barrier-boosting formulas to even more consumers.”

Elrick added: “This transaction unlocks an accelerated growth trajectory in our journey. In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions.”

Raymond James acted as exclusive financial adviser to BYOMA, while Jefferies advised Bansk. Legal counsel was provided by Fried Frank, Osborne Clarke, Liberty, and Kirkland & Ellis.

New York-based Bansk manages more than $3bn in assets and focuses on building consumer-facing brands across personal care, health, food and beverage, and household products.

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