The Coates family is considering a potential sale of Bet365, the UK-based online betting giant, in a transaction that could value the company at approximately £9bn ($11.3bn), according to reports.

Sources indicate the family has held preliminary talks with major Wall Street banks and advisers, with several strategic options on the table. Among them is a potential stake sale to private equity firms, which would allow the family to retain partial ownership while bringing in external capital. Other options include spinning off parts of the business or pursuing a US IPO to access the expanding sports betting market.

Founder Denise Coates, who holds a 58% stake, could personally realise over £5bn in a full exit.

Founded in the early 2000s in Stoke-on-Trent, Bet365 has grown into one of the world’s largest online gambling platforms. The firm currently holds licences in 13 US states and is seeking further expansion. It has recently exited the Chinese market and handed control of Stoke City FC to John Coates, moves believed to support potential transaction readiness.

Analysts at Eilers & Krejcik Gaming estimate Bet365’s valuation could reach as high as $12bn, driven by the robust growth outlook in US sports betting.

Source: The Business Desk