BlackPeak Capital has invested in Affinity Life Care, Romania’s largest private elderly care network, marking the first private equity investment in the country’s senior care sector.

Affinity operates three premium centres in central Bucharest, with more than 400 licensed beds, providing integrated medical and rehabilitation services in resident-focused facilities. Founded by Dr. Cristina Iamandoiu, the company has grown with a mission to raise the standard of elderly care in Romania.

With BlackPeak’s growth capital, Affinity plans to double its capacity and expand beyond Bucharest into other key regions nationwide. The investment comes at a time of rising demand for elderly care services, driven by demographic changes, increasing expectations for quality care, and ongoing strain on public healthcare systems.

“We are excited to partner with Affinity and support them in their ambitious growth plans,” said Virgil Chitu, Romania Lead at BlackPeak Capital, who will also join Affinity’s board. “Affinity represents the first investment by a private equity fund in Romania’s senior care sector, and we see it as a big responsibility towards current and future residents, employees, and the industry.”

Andrei Motoc, CEO of Affinity, said the partnership would help expand the network of high-quality care homes and enhance services, while majority shareholder Dragoș Nicolae Iamandoiu called the deal “a strong validation” of Affinity’s mission.

Deloitte Romania advised BlackPeak Capital on the transaction, providing comprehensive financial and tax due diligence, deal structuring, and transaction support through a multidisciplinary team. 

The advisory team was led by Radu Dumitrescu, Partner-in-Charge, alongside senior professionals including Vlad Balan, Ionut Grigoras, Andreea Dobrota, Vlad Muresan, and Daniel Mircia from the Advisory practice, with tax expertise provided by Dan Badin, Laura Bobar, Alexandra Gheorghe, Bianca Husariu, Cosmin Visca, and Stefania Samson.

Radu Dumitrescu commented that the transaction brought “growth equity from a regional investment fund to elderly care services, a field which is not institutionalised in the local market but which has great potential for growth in Romania and in the region.”

The investment underscores BlackPeak’s focus on high-growth sectors across Southeast Europe and positions Affinity to lead the transformation of Romania’s elderly care market.

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