Contentsquare Closes $600m Growth Investment Round Led by Sixth Street, Doubles Valuation to $5.6bn

Jul 21, 2022 | News

Contentsquare, a digital experience analytics provider, has closed a $600m growth investment round, including $400m in Series F equity and $200m in debt financing, bringing total funding to $1.4bn.

The Series F investment is led by Sixth Street Growth, which joins new and existing investors Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, SoftBank Vision Fund 2, and funds and accounts managed by BlackRock.

Many of Contentsquare’s other investors also participated in the round. The debt facility includes contributions from BNP Paribas, Crédit Agricole Corporate & Investment Bank, Goldman Sachs, JP Morgan, and Société Générale. Since raising its Series E of $500 million in May 2021, the company’s valuation has doubled to $5.6 billion.

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Contentsquare will use the capital to scale investments in innovation, both organically and through M&A, support long-term growth in key markets, expand to new territories and deliver greater impact in areas where it can really make a difference, including digital accessibility, privacy & sustainability.

With a Total Addressable Market (TAM) of $34 billion, Contentsquare moves beyond traditional analytics to empower brands with an unprecedented understanding of the customer experience on their websites and apps. Its AI-powered engine analyzes trillions of digital customer interactions to surface critical insights that provide businesses of all sizes and across all industries the power to create more human digital experiences, and drive greater business growth.

“This new round of investment is a testament to the boundless ambition of our team, who is laser focused on helping businesses of all sizes deliver more human digital experiences — experiences that are seamless, frictionless, rewarding and inspiring,” said Jonathan Cherki, CEO and Founder of Contentsquare. “We’re excited to keep on dedicating ourselves to raising the standards of digital customer experience everywhere, and we feel this is just the beginning.”

“Contentsquare is uniquely positioned within the growing customer experience sector as it continues to provide customers with more advanced tools to scale their businesses and create deeper brand connections,” said Bo Stanley, Partner and Co-Head of Sixth Street Growth. “We have tremendous confidence in Jonathan and his team, and are thrilled to be joining an incredible cohort of existing and new co-investors in support of a business poised for its next phase of growth.”

Sixth Street Managing Director Benjamin Johnston will be joining Contentsquare’s board of directors.

LionTree Advisors served as a financial advisor to Sixth Street.

Source: Businesswire

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