EoS Fitness, the fast-growing US gym chain backed by BRS & Co, is exploring a potential sale that could value the business at approximately $1bn, including debt, according to sources familiar with the matter.

The company has hired Piper Sandler to lead the process and is reportedly attracting interest from other private equity firms. The discussions are ongoing, and no final decision has been made.

Founded as a budget-friendly fitness club catering to middle-income consumers, EoS offers memberships starting at $9.99 per month and operates more than 175 company-owned locations across Arizona, Florida, Georgia, Nevada, Southern California, Texas, and Utah.

BRS & Co, a New York-based middle-market investment firm, acquired EoS in 2015 alongside another investor, when the business had just 16 locations. Since then, the chain has undergone significant expansion under private equity ownership.

The potential sale follows a wave of private equity interest in the fitness sector. Earlier this week, Leonard Green & Partners acquired Crunch Fitness, a franchised competitor in the same segment.

With predictable recurring revenues from membership subscriptions and robust consumer demand for health and wellness services, fitness businesses continue to attract strong attention from financial sponsors.

Source: Reuters