London-based private equity firm Epiris is preparing a bid for a portfolio of Sea Life aquariums owned by Merlin Entertainments, as part of a potential divestment process led by investment bank Rothschild, according to Sky News.

The auction remains in its early stages, with first-round bids yet to be submitted. Epiris, known for backing Bonhams auction house, is among several investors evaluating the assets, which span multiple global locations.

Merlin owns more than 40 Sea Life aquariums worldwide, with sites across the UK, Europe, North America, Asia, and Oceania. Flagship UK venues in London, Birmingham, and Manchester are excluded from the sale, though other domestic locations could be included depending on buyer interest.

The planned sale is part of Merlin’s broader strategy to focus on expanding its larger resort attractions such as Legoland and Alton Towers. “Like any well-run business, Merlin regularly reviews its estate to ensure it reflects the company’s long-term growth strategy,” a spokesperson said earlier this year.

Merlin recently reaffirmed its commitment to investment, with 24 new rides and attractions opening globally in 2024. Its newest Sea Life aquarium is set to open in June at Legoland Florida, featuring 25 interactive exhibits and more than 3,000 marine animals.

The potential acquisition of Sea Life venues offers private equity firms an opportunity to gain a foothold in the family entertainment and edutainment space, with operationally scalable assets backed by strong brand recognition.

Source: Blooloop

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