Sara Macedo, former CEO of Jeremy Coller’s family office, has joined Emissary Partners as managing principal, Bloomberg reports.

Macedo previously led the London-based family office of Jeremy Coller, founder of Coller Capital. Coller’s net worth stands at approximately $4bn.

At Emissary, she will focus on expanding the firm’s relationships across the Middle East and Europe.

The appointment comes as family offices continue to proliferate globally. At least one fifth of the world’s 500 richest individuals now operate personal investment firms overseeing more than $5tn in combined wealth, according to Bloomberg data.

Founded in 2019 by Matt McGrath, Emissary advises family offices, including on complex legacy assets. The firm estimates that roughly 5% of a typical family office portfolio is tied up in such holdings.

Macedo’s move highlights intensifying competition among advisory firms seeking to capture a share of the growing private capital ecosystem surrounding billionaire-backed investment platforms.

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