General Atlantic has secured a new minority investment in Joe & the Juice from Emirates International Investment Co., in a transaction valuing the global food and beverage chain at $1.8bn, according to Bloomberg sources.

The Abu Dhabi-based investor, part of National Holding, is acquiring a mix of existing shares from General Atlantic and newly issued equity, while the private equity firm retains control of the business.

The deal builds on an existing relationship, with EIIC already operating as a franchise partner for Joe & the Juice in markets including Spain and Turkey, providing both capital and operational alignment as the company scales internationally.

The investment will support the company’s ambitious expansion strategy, with a target of reaching 1,000 stores globally by 2028. Joe & the Juice generated approximately $500m in revenue last year and opened 75 new locations, expanding into new markets such as Mexico, Morocco, and Turkey.

General Atlantic first invested in 2016 and increased its stake in 2023, positioning the business for global growth and exploring strategic options, including a potential US IPO.

EIIC joins a broader group of regional players, including sovereign-backed funds, that have remained active across global M&A despite geopolitical tensions, targeting consumer, technology, and infrastructure assets.

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