Huda Beauty has returned to full independence following the conclusion of its eight-year partnership with TSG Consumer Partners.

Huda Kattan, founder and co-CEO of the global beauty brand, has bought back TSG’s minority stake, regaining full control of the company she launched in 2013.

Kattan’s husband, Christopher Goncalo, serves as co-CEO alongside her, while her sister, Alya Kattan, leads social strategy.

“Taking back full ownership of Huda Beauty is a deeply important moment for me,” said Kattan. “This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”

TSG Consumer first invested in Huda Beauty in 2017, providing growth capital during a period of rapid global expansion. The buyback signals a new era for Huda Beauty, as Kattan and her team focus on innovation, creative freedom, and direct engagement with the brand’s loyal community.

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