Kim Kardashian’s Skky Partners acquires minority stake in UK-based skincare brand

SKKY Partners, the consumer-focused private equity firm co-founded by Kim Kardashian and Jay Sammons, made a “significant” minority investment in luxury skincare brand 111Skin.

This investment aims to support 111Skin’s expansion of its direct-to-consumer operations. It also aims to enhance its presence in Asia and North America, although exact financial terms remain undisclosed.

Founded in 2022, SKKY Partners aims to invest in “high-growth” and “culturally relevant” brands. The investment in 111Skin marks the firm’s first substantial entry into the beauty sector; its portfolio also features the sauce and condiment brand Truff. As of now, SKKY has not disclosed its fundraising totals.

SKKY Partners’ managing director, David Brisske, noted the strategic appeal of 111Skin’s loyal customer base and its impressive product offering, with Kardashian reportedly among its admirers. The brand merges medical science with premium skincare, exemplified by products such as cryotherapy-inspired de-puffing sheet masks and its best-selling Repair Serum , enriched with a proprietary complex. Products are available through a range of luxury retailers and partnerships with esteemed hospitality groups, including Four Seasons and Mandarin Oriental.

Documents filed with the UK’s Companies House reveal that 111Skin generated revenues of £20.3m ($24.9m) in 2023, predominantly from international sales. The brand nearly doubled its overseas sales from $13m to $23m between 2022 and 2023, contrasting a decline in UK sales from $7.6m to $1.9m during the same period.

In 2021, 111Skin also received a “multimillion-pound” investment from private equity firm Vaultier7.

Source: Business of Fashion

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