Coty Inc. agreed to pay $600 million in cash for a majority stake in Kylie Jenner’s cosmetics line, the latest move by a major beauty company to acquire trendy brands that appeal to a younger clientele.
The makeup and fragrance giant will have overall responsibility for the portfolio, while Jenner, part of the Kardashian clan, will lead creative efforts and communications, the companies said Monday. The deal values Kylie Cosmetics, which Jenner, 22, started in 2015 as a line of lip kits when she was still a teenager, at about $1.2 billion.
The biggest beauty companies have been on an acquisition spree in recent years as they hope to court younger shoppers with upstart brands. Estee Lauder Cos. bought its remaining two-thirds stake in Korean skin-care company Have & Be Co. for around $1.1 billion on Monday and Japan’s Shiseido spent $845 million to buy clean beauty brand Drunk Elephant in October.
Coty shares rose as much as 4.9% to $12.49 in New York Monday. They had already soared 82% this year through Friday.
Coty has been under pressure to turn its business around, having taken a $965 million writedown this year on brands it bought from Procter & Gamble in 2015. It’s in the first stages of a plan where its seeking a sale of its professional hair and nail brands, such as Wella, Clairol and OPI. The Kylie deal is a “key milestone” in Coty’s transformation, the company said in the statement.
“While the financial implications will be somewhat limited, this transaction, along with Coty exploring strategic options for Professional Beauty, shows that management is moving quickly and aggressively to evolve its portfolio to faster growing channels,” Wells Fargo analyst Joe Lachky said in a note. He rates Coty market perform and has a $13 price target on the shares.
The deal solidifies the status of Jenner as one of the youngest billionaires in the world, according to the Bloomberg Billionaires Index, capitalizing off her family’s fame from the reality series “Keeping Up With the Kardashians.”
Jenner’s line of lip kits paired a liquid lipstick with pencil lip liner. Now the business sells everything from eyebrow gel to skin care like face scrubs and sunscreen oil. First sold only online, her products became permanently available in stores nationwide in late 2018 through beauty retailer Ulta, which has more than 1,100 shops across the U.S.
Source: Bloomberg
Can’t stop reading? Read more
Pictet takes strategic stake in German cybersecurity specialist QGroup
Pictet takes strategic stake in German cybersecurity specialist QGroup Pictet has entered into a strategic partnership with German cybersecurity company QGroup, marking a new direct private equity investment by the Swiss group into a business operating in highly...
Nestlé adds Deutsche Bank as €5bn water business sale gathers pace
Nestlé adds Deutsche Bank as €5bn water business sale gathers pace Nestlé has added Deutsche Bank to its advisory line-up as it explores a potential sale of up to 50% of its global water business, a transaction that could value the division at around €5bn, according...
Genesis Capital expands into Germany as GPEF V approaches €295m hard cap
Genesis Capital expands into Germany as GPEF V approaches €295m hard cap Genesis Capital is extending its private equity footprint into Germany, marking a strategic expansion for the Central European buyout firm as it deploys Genesis Private Equity Fund V. The...