L Catterton, the LVMH-backed private equity firm, has appointed Stephanie Phair as senior adviser, expanding its global bench of consumer-focused expertise, WWD reports.

Phair, who chaired the British Fashion Council between 2018 and 2022, will work with L Catterton’s portfolio companies worldwide, leveraging her experience across fashion, e-commerce, and consumer industries.

She previously served as group president of Farfetch and executive chair of New Guards Group until May 2024. Earlier in her career, she launched The Outnet in 2009 and sat on the executive board of Net-a-Porter until 2015. She began in communications and marketing, working at American Vogue on initiatives such as the CFDA/Vogue Fashion Fund and the Metropolitan Costume Institute Gala.

Phair was awarded an OBE in 2022 for services to fashion and technology. She has also been an adviser to venture capital firm Felix Capital since 2016 and served on Moncler’s board for six years. More recently, she took on the role of executive chairman at brand consultancy Dynamics Invisible.

Her appointment underscores L Catterton’s strategy of drawing on leading consumer sector expertise to support growth and value creation across its portfolio.

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