Monarch Collective has increased its women’s sports-focused private equity fund to $250m, up from its initial $150m in 2023.

The firm secured an additional $100m from both existing and new investors, reflecting growing confidence in the sector’s commercial potential.

Much of the new capital comes from Monarch’s original backers, including Melinda French Gates’ Pivotal Ventures, former Netflix executives Cindy Holland and Annie Imhoff, and Hello Sunshine CEO Sarah Harden. The fund also gained new investors, such as Elizabeth Yee of the Rockefeller Foundation and Beth Brooke, former global vice chair of public policy at Ernst & Young.

Monarch remains focused on established women’s leagues like the NWSL, the WNBA, and England’s Women’s Super League. Managing Partner Jasmine Robinson emphasised the firm’s hands-on approach to scaling investments and driving sustainable growth. “More capital in women’s sports signals continued expansion. Teams and leagues need this capital to scale and attract top operators,” she said.

The firm holds stakes in three NWSL teams—Angel City FC, San Diego Wave, and the upcoming Boston expansion club. Rising valuations in women’s sports validate the sector’s growth. In September, Willow Bay and Bob Iger acquired a controlling stake in Angel City FC at a record $250m valuation. Robinson noted that institutional investors increasingly recognise the long-term returns in the space.

Monarch is also exploring WNBA investments as demand for new franchises grows. Several groups have submitted bids for the league’s 16th team, prompting discussions about expanding beyond a single new entrant. A Cleveland group reportedly offered $250m, signalling that major investors see strong upside in women’s professional sports.

As private equity reshapes the sports investment landscape, Monarch Collective remains well-positioned to capitalise on the momentum, reinforcing its leadership in the sector.

Source: Sportico