Permira is among several investors exploring a potential acquisition of The Team, the sports talent agency formerly known as Wasserman, according to a report by the New York Times.

The firm joins a competitive field that includes United Talent Agency, former Endeavor chairman Patrick Whitesell, and a consortium backed by Alexis Ohanian.

The sale process offers flexibility, with bidders able to acquire Providence Equity Partners’ stake, founder Casey Wasserman’s holding, or the entire business, with expressions of interest due by 20 April.

The Team generates approximately $200m in annual revenue and represents more than 4,000 clients across sports and entertainment, including high-profile athletes and global stars. The agency manages contracts with an estimated value of $9.5bn and was projected to generate up to $956m in commissions.

Despite recent reputational challenges that prompted a rebranding from Wasserman to The Team, the business remains a key player in talent representation and consultancy, positioning it as an attractive asset for investors seeking exposure to rising athlete earnings and expanding commercial activity in global sports.

For private equity firms such as Permira, the transaction marks a broader trend of investing in sports infrastructure and services. Agencies provide access to recurring revenue streams linked to media rights, sponsorship, and athlete representation.

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