Everton, the Italian tea company owned by Clessidra Private Equity, acquired US-based Eastern Tea in a move aimed at strengthening its foothold in North America. 

Eastern Tea, based in Monroe Township, New Jersey, has been owned and managed by the Barbakoff family since 1982. Specializing in sourcing, packaging, and blending black, green, and herbal teas under the Bromley brand and private labels, the company is regarded as a key player in the North American tea market. It employs 50 people and operates across both retail and foodservice channels.

The acquisition grants Everton access to local blending and packaging capabilities, enhancing its commercial presence in North America. Clessidra Private Equity stated that the combined business will benefit from synergies in sourcing, distribution, commercial strategies, and innovation, positioning it as a leading global player in the tea and infusions sector.

Everton CEO Federico Dodero called the acquisition a “crucial milestone,” emphasizing how Eastern Tea’s manufacturing capabilities, combined with Everton’s supply chain expertise, will help drive product innovation and expand market share in the US.

The Barbakoff family will remain involved in the business through a partnership approach, ensuring operational continuity. Glen and Ira Barbakoff expressed enthusiasm for expanding Eastern Tea’s product portfolio and deepening relationships with partners.