Private Equity Firm takes majority stake in DIG Insights

North American private equity business Beringer Capital has acquired a majority stake in Toronto-based technology insight company Dig Insights

Beringer Capital specialises in the information, marketing and technology sectors.

The acquisition of Dig Insights is Berninger’s fourth from a funding round that closed last year, following its acquisitions of performance marketing company Performcb, real estate business Inman Group and finance firm Benzinga.

David Saunders, vice-president at Beringer Capital, said: “To date, Dig has done a remarkable job of differentiating its offering and positioning itself as a core mechanism in the innovation processes of major players across a variety of industries. Now, it is ready for its next phase of growth, backed by Beringer’s deep network and trusted expertise in sales, business development, and market expansion.”

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Founded in 2010, Dig Insights offers consumer insights and market research consulting tools and services including an artificial intelligence-based research platform, ‘Upsiide’, launched in 2020.

The business employs around 200 people across its operations in Toronto, Vancouver, Chicago and the UK.

Paul Gaudette, chief executive, Dig Insights (pictured), said: “Our new partnership with Beringer will push us to continue to be leaders, leveraging their value creation methodologies to introduce new and innovative ideas that will take Dig Insights to new heights.”

Source: ResearchLive

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