Quadrivio Group has acquired a majority stake in French hair care brand Les Secrets de Loly through its private equity vehicle Made in Italy Fund II.

The transaction also includes participation from Weinberg Capital Partners and Three Hills Capital Partners as minority investors.

Founded in 2009 by Kelly Massol, Les Secrets de Loly focuses on hair care products designed for wavy, curly, frizzy, and coily hair. The brand has delivered average annual growth of more than 40% over the past three years.

Quadrivio’s investment aims to support the company’s next stage of expansion. The strategy will focus on accelerating international growth, particularly across Spain, Italy, and the Middle East.

The company is targeting revenue of more than $108m as part of its expansion plans.

The existing leadership team will remain in place following the investment. The business will continue to be led by CEO Carlota Thévenot, while founder Kelly Massol retains a shareholding and will continue supporting the company’s development.

Alessandro Binello, CEO of Quadrivio Group, commented: “With Quadrivio Group’s solid expertise in the beauty sector — a strategic market for us — we strongly believe in the brand’s potential. Currently the best-selling hair care brand at Sephora, we plan to invest in strengthening its positioning and accelerating its international expansion in Europe and beyond.”

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