Serie A is exploring the sale of a minority stake in its international media rights business to private equity investors, as the Italian top-flight seeks to boost overseas revenues, Reuters reports.

The league has mandated JP Morgan to review proposals, including the creation of a dedicated media subsidiary with private equity involvement. It is also considering long-term partnerships with media agencies such as Peak and Iris Sport Media to enhance its global reach.

Serie A currently generates around €250m ($293m) a year from overseas broadcast agreements. The league has set an ambition to triple that figure by 2030, though Chief Executive Luigi de Siervo has acknowledged the international market has proven challenging, with broadcasters less willing to pay premium prices for rights.

The move revives private equity discussions previously blocked by clubs in 2021, when a consortium led by CVC Capital Partners tabled a €1.7bn offer for a 10% stake in the league’s overall media rights. At the time, other firms including Apollo Global Management and Carlyle were also said to have shown interest.

Europe’s major leagues have increasingly turned to private equity to monetise their media rights, with LaLiga and Ligue 1 selling stakes to CVC. However, concerns persist over long-term benefits, with the French league still struggling to secure new domestic broadcast partners despite its deal.

A report is expected to be presented by JP Morgan to the 20 Serie A clubs later this year.

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