Private equity firms including Apollo, CVC, Ares, and Sixth Street are being sounded out for a potential minority investment in Serie A’s international media rights business, Reuters reported, citing sources familiar with the matter.

The process is being advised by JP Morgan, with a formal auction expected to launch later this month. The proposed transaction would involve a multi-year partnership, offering investors a share of future revenues in exchange for upfront capital.

Sixth Street has agreed to acquire a majority stake in Sunderland AFC Women, marking its first entry into UK football and reinforcing private equity’s growing focus on women’s sport.

The investment is being made through Bay Collective, the firm’s multi-club ownership platform dedicated to women’s football. The transaction adds Sunderland AFC Women as the second club in the platform, alongside Bay FC in the US.

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154 Partners has closed its debut private equity fund at $400m, reaching its hard cap as investor appetite persists for lower mid-market strategies.

The firm, backed by Blackstone veteran David Blitzer, is targeting smaller businesses across sports, live events, residential services, and business services, with a particular focus on companies supporting the sports ecosystem.

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