Sports' Saturday: Top sports news in private equity

Saudi Arabia’s Public Investment Fund is selling a majority stake in Al Hilal Football Club to Prince Alwaleed bin Talal, in a $373m transaction that advances the kingdom’s sports privatisation strategy.

Kingdom Holding will acquire a 70% stake in one of Saudi Arabia’s most prominent football clubs, while PIF will retain a minority position as it gradually reduces direct ownership in domestic teams. 

The announcement confirms an earlier Bloomberg report that Prince Alwaleed was in discussions with Al Hilal to purchase the stake. 

Read more here.


Apollo, Ares, and Sixth Street are in early-stage discussions to finance the NBA’s planned expansion into Europe, Bloomberg reported.

The proposed project centres on the creation of a European basketball league backed by the NBA, potentially combining newly established franchises with existing teams and football clubs entering the sport.

The initiative could generate multi-billion-dollar investment opportunities across franchises and infrastructure, drawing interest from approximately 120 prospective investors, including institutional capital and sports organisations.

Read more here.

TPG has agreed to acquire Learfield, a leading media and technology platform powering college athletics, expanding its presence in sports-focused private equity.

The investment will be made through TPG Capital and TPG Sports, the firm’s dedicated strategy launched in 2025 to target opportunities across the global sports ecosystem.

Learfield operates one of the largest commercial platforms in global sports, acting as the monetisation engine for collegiate sports intellectual property. 

Read more here.

If you think we missed any important news, please do not hesitate to contact us at [email protected].

Can`t stop reading? Read more.