ByteDance, the Chinese owner of TikTok, is preparing a new employee share buyback that values the company at more than $330bn, according to Reuters.

The programme will offer employees $200.41 per share, a 5.5% increase from its last buyback six months ago, which valued the business at $315bn.

The valuation increase comes as ByteDance reported a 25% year-on-year revenue jump in the second quarter, reaching $48bn. The figure pushed the company ahead of Meta, which posted $42.3bn in the same period, making ByteDance the world’s largest social media company by revenue.

Despite its profitability as a group, TikTok’s U.S. business remains loss-making. ByteDance faces mounting political and regulatory pressure in Washington, where lawmakers continue to push for divestment of TikTok’s U.S. operations on national security grounds. President Trump has extended the deadline for divestment to 17 September, with further extensions possible.

A consortium of U.S. investors, including KKR, General Atlantic, Susquehanna International Group, and Andreessen Horowitz, has emerged as the frontrunner to acquire TikTok’s U.S. assets. Blackstone recently withdrew from the group following repeated delays.

Unlike many late-stage private companies, ByteDance funds its buybacks directly from its balance sheet, reflecting its robust cash flows and margins. The company has also made significant investments in AI, including Nvidia chips and related infrastructure, reinforcing its position as one of China’s leading technology players.

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