Trive Capital forms Thriving Brands to Acquire Personal Care Brands from Henkel

Launched in 1960, Right Guard is a global leader in the men’s grooming segment with strong brand equity based on a long history of product innovation. The brand primarily serves the men’s antiperspirant and deodorant categories globally, but also competes in personal cleansing in select geographies. Dry Idea was founded in 1978 and largely serves the women’s APDO category in the United States, Canada, Australia, and neighboring geographies.

Mr. Cappozzo and Mr. Collado are industry leaders with more than 60 years of combined experience and previously worked together at Procter and Gamble (“P&G”) before launching their own consulting and sales organizations. Mr. Cappozzo has more than 30 years of consumer packaged goods (“CPG”) experience, having served in a variety of leadership roles at P&G, and most recently served as co-founder and Managing Partner of Retail Strategy Partners (“RSP”), a management consulting firm serving a vast breadth of clients in the CPG sector at the c-suite level.  Mr. Cappozzo will serve as Chief Executive Officer and Chief Marketing Officer for Thriving Brands. Mr. Collado also brings more than 30 years of CPG experience having served in various leadership roles at P&G, prior to founding and leading OnCall contract sales, which was purchased and became a division of WPP Worldwide.  Mr. Collado is also Co-Founder and served as CEO of Promoveo Health, a contract sales organization serving a wide array of CPG clients mostly in the Health and Personal Care categories. Mr. Collado will serve as Chief Operating Officer and Chief Sales Officer for the Company.