TSG Consumer Partners has made a strategic growth investment in DUDE Wipes, acquiring a significant minority stake in the Chicago-based personal hygiene company as it scales its footprint across North America.

Founded in 2011, DUDE Wipes has emerged as a leading challenger in the flushable wipes segment by pairing high-performance hygiene products with irreverent, authentic branding. The company is led by co-founders Sean Riley (CEO), Jeff Klimkowski (CFO), and Ryan Meegan (CMO), all of whom will retain significant ownership and continue in their current roles. Long-time backer and “Shark Tank” investor Mark Cuban will also remain invested.

The partnership with TSG will support DUDE Wipes’ expansion plans, including deepening manufacturing partnerships, extending retail reach, and targeting new customer segments. Retail sales have nearly quadrupled since 2021, underscoring the brand’s accelerating momentum.

“We bootstrapped DUDE Wipes from our apartment with nothing but an idea and some guts,” said the founding team. “Now, we’re teaming up with TSG Consumer to take this thing to a whole new level.”

Dan Costello, Managing Director at TSG, commented: “The DUDEs have built a disruptive, high-impact brand that resonates with modern consumers. We see significant white space for growth.”

Alec Fogarty, Principal at TSG, added: “DUDE Wipes cracked the code in personal hygiene by blending humour, performance, and authenticity. We’re excited to help drive the next phase.”

Harris Williams served as lead financial advisor to DUDE Wipes, with legal counsel from Barnes & Thornburg. Lazard and Ropes & Gray advised TSG Consumer. Financial terms of the transaction were not disclosed.

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