The Women’s Super League has received an initial investment proposal but will delay any decision as it prioritises a long-term strategy review for the fast-growing competition, according to a Bloomberg report.

WSL Football, the governing body for women’s professional football in England, told clubs that evaluating external capital would be premature until advisers complete a strategic assessment of the league’s growth plan. The identity of the interested investor and the structure of the potential investment were not disclosed.

The league has hired Goldman Sachs and Deloitte to advise on strategic options. Formal discussions with investors may resume once advisers are appointed to oversee a potential process. Representatives for WSL and Goldman Sachs declined to comment.

The investment interest comes during a period of rapid expansion for the WSL. Clubs have shattered spending records this season to attract international talent, investing millions to bring in players including Alyssa Thompson, Olivia Smith, and Grace Geyoro. The league’s profile has also grown following the England Lionesses’ successful defence of the UEFA Women’s European Championship.

Despite rising visibility, most WSL clubs still operate at a loss and rely on revenues from their affiliated men’s teams. Only two standalone women’s clubs exist across the top two tiers: London City Lionesses, owned by Michele Kang, and Durham. The WSL received a £20m interest-free loan from the Premier League last year to support development.

Investors have been taking greater interest in the women’s game. Alexis Ohanian recently invested in Chelsea Women, while Mercury 13 acquired a majority stake in Bristol City Women. Sunderland is also exploring the possibility of external investment into its women’s team.

The WSL’s strategic review will determine whether the league proceeds with external investment, setting up a potential shift in the ownership and financing structure of one of the world’s fastest-growing women’s sports competitions.

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