Forbes, the chronicler of the wealthy and powerful, announced on Tuesday that it was exploring a sale of its business after a previous deal to go public fell through.

In recent weeks, an offering document describing Forbes’s financials compiled by Citigroup has been circulated to media companies, including Yahoo, said three people with knowledge of the decision, who would speak only anonymously because the outreach was private. According to the document, Forbes generated more than $200 million in revenue and more than $40 million in profit in 2021, two of the people said.

The people said Forbes was exploring selling for at least $630m. That is the valuation that the company declared when it moved to go public through a special-purpose acquisition company, or SPAC. Forbes scrapped that plan this year, and it is unclear whether it can get that price now. Integrated Whale Media Investments owns a majority of the company.

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Business publications have been popular targets for deal makers in recent years because they can attract wealthy advertisers and subscribers. News Corp’s Dow Jones unit, which publishes The Wall Street Journal, acquired Investor’s Business Daily last year, citing the company’s growing research business. Red Ventures, a private equity-backed digital-media company, acquired Bankrate, a financial-focused publisher, for $1.4bn in 2017.

Yahoo owns Yahoo Finance, a popular online destination for financial news and information, and was sold to the private equity firm Apollo for $5bn last year. It has since been focused on building out its many products, which include Yahoo Mail and Yahoo Sports.

Forbes called off its deal to go public through a SPAC in May, amid cooling investor appetite for the once-popular financial instrument.

Source: NY Times

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