Mayfair Equity Partners nets 43% IRR in ‘kid-tech’ company sale

Sep 25, 2020 | News | 0 comments

London-based buyout firm Mayfair Equity Partners has pocketed an internal rate of return of 43% with the sale of its majority stake in the in kid-safe technology company SuperAwesome to Epic Games, an American video game and software developer.

Deal terms are not being disclosed. Following its completion, UK-based SuperAwesome will continue to operate as a standalone company.

The company provides tools for developers to create safer digital experiences for younger audiences, with its products being used by more than 300 brands, including LEGO, NBC Universal and Hasbro. The company, founded in 2013, is headquartered in London and has offices in New York, Los Angeles, Singapore and Sydney.

Mayfair first invested in SuperAwesome in 2017, in a Series B funding round of $21m.

“Since its formation, the business has grown to power over 12 billion kid-safe digital transactions every month. By partnering with Epic Games, SuperAwesome will be able to continue its rapid growth and operate at a whole new scale,” said Daniel Sasaki, managing partner of Mayfair Equity Partners.

Founded in 2015 by four partners who previously worked at LDC, Mayfair focuses on the technology, media, and telecom and consumer sectors. In January last year, it closed its second private equity fund at £650m.

The buyout firm’s recent deals include leading a $150m funding round for semiconductor business Graphcore and the acquisition of a majority stake in Luxembourg-based online real estate platform atHome from Oakley Capital in February.

Source: Private Equity News

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